{"title":"Activity Toys","description":"","products":[{"product_id":"little-goose-routine-planners","title":"Routine Planners","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMornings don't have to be a battle. The Routine Planners gives your child a clear, visual guide to their day, so they know exactly what comes next, and you spend less time repeating yourself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eDesigned for little ones aged 2+.\u003cbr\u003eNo reading required.\u003c\/p\u003e","brand":"Little Goose","offers":[{"title":"Unicorn Kingdom","offer_id":52864219218253,"sku":"sku-51650043216203","price":26.95,"currency_code":"GBP","in_stock":true},{"title":"Forest Friends","offer_id":52864219251021,"sku":"sku-51650043248971","price":26.95,"currency_code":"GBP","in_stock":true},{"title":"Safari Adventure","offer_id":52864219283789,"sku":"sku-51754994663755","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/routine.png?v=1764451667"},{"product_id":"little-goose-numbers-flash-cards","title":"Numbers Flash Cards","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMake numbers click for little ones aged 3+. 20 illustrated flash cards covering numbers 1–20, helping children recognise numbers, understand quantity and build early maths confidence through play.\u003c\/p\u003e","brand":"Little Goose","offers":[{"title":"Default Title","offer_id":52864219087181,"sku":"sku-53464644059467","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/23_f1b779cc-cd51-4742-a14f-b43c4a62a452.png?v=1764451667"},{"product_id":"little-goose-reward-chart","title":"Reward Chart","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHelp your little one feel proud of every effort. An A4 reward chart with 10 glitter stars for children aged 2+\u003cbr\u003eThey add a star each time they do something great, building confidence and positive habits along the way.\u003c\/p\u003e","brand":"Little Goose","offers":[{"title":"Unicorn Kingdom","offer_id":52864219316557,"sku":"sku-53562449133899","price":12.95,"currency_code":"GBP","in_stock":false},{"title":"Safari Adventure","offer_id":52864219349325,"sku":"sku-53562449166667","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Construction Site","offer_id":52864219382093,"sku":"sku-53562449199435","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/7_ac6f93ef-4f1e-4fc5-982d-e331e8b3d6dc.png?v=1764451667"},{"product_id":"little-goose-my-first-affirmation-cards","title":"My First Affirmation Cards","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eOne small card a day builds real confidence. 15 beautifully illustrated affirmation cards with wooden stand, designed for little ones aged 3+\u003cbr\u003e\u003c\/p\u003e","brand":"Little Goose","offers":[{"title":"Forest Friends","offer_id":52864220889421,"sku":"sku-50605231145291","price":15.95,"currency_code":"GBP","in_stock":false},{"title":"Unicorn Kingdom","offer_id":52864221020493,"sku":"sku-50605231014219","price":15.95,"currency_code":"GBP","in_stock":true},{"title":"Safari Adventure","offer_id":52864221151565,"sku":"sku-50811613118795","price":15.95,"currency_code":"GBP","in_stock":true},{"title":"Furry Explorers","offer_id":52864221249869,"sku":"sku-50048114983243","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/172.png?v=1783693968"},{"product_id":"orsina-premier-housewares-kids-star-ceramic-night-light-ola","title":"Kids Star Ceramic Night Light | Ola","description":"\u003cp\u003eAdd a sprinkle of night sky charm with the Ola Kids Star Ceramic Night Light. Shaped like a classic star with tiny cut-out constellations, this Kids Star Ceramic Night Light casts a soft, magical pattern when lit. From the Ola range, it is a simple way to make bedtime feel special.\u003c\/p\u003e\n\n\u003cp\u003eThe gentle glow is soothing for wind-down time, feeds, and quiet play. Its clean white finish suits modern nurseries and timeless children's rooms. Place it on a bedside table or shelf to bring a calm sparkle to the space.\u003c\/p\u003e\n\n\u003cp\u003eThe perforated pattern sends out a delicate starry effect that fascinates without disrupting sleep. It is practical, beautiful, and easy to style with other celestial pieces.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eKey Benefits\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n  \u003cli\u003eSoft illumination supports peaceful bedtime routines.\u003c\/li\u003e\n\n  \u003cli\u003eThe star pattern creates a subtle, enchanting light display.\u003c\/li\u003e\n\n  \u003cli\u003eSimple shape fits with many nursery and bedroom themes.\u003c\/li\u003e\n\n  \u003cli\u003eEasy to position for reading, cuddles, and night checks\u003c\/li\u003e\n\n  \u003cli\u003eComplements the Ola moon and owl lights for a set\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eStyling and Use Ideas\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n  \u003cli\u003eBuild a galaxy corner with star cushions and wall stickers.\u003c\/li\u003e\n\n  \u003cli\u003eUse near a rocking chair to create a cosy reading spot.\u003c\/li\u003e\n\n  \u003cli\u003ePair with neutral textiles for a modern, airy look.\u003c\/li\u003e\n\n  \u003cli\u003eArrange as a trio with other Ola lights for a layered glow.\u003c\/li\u003e\n\n  \u003cli\u003eWrap as a memorable gift for baby showers or birthdays.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBring home the Ola Kids Star Ceramic Night Light and turn evenings into a calm, twinkling ritual. It is a small piece that makes a big difference to bedtime.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhy choose Orsina\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe love products that feel gentle, look beautiful, and work for real family life. With Orsina you get thoughtful design, dependable quality, and quick delivery that keeps your plans on schedule.\u003c\/p\u003e","brand":"Orsina - Premier Housewares","offers":[{"title":"Default Title","offer_id":52864589234509,"sku":"2502105","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/2502105_fcn_02_83b66f0f-8f57-49da-8bc4-79c6865e9343.jpg?v=1775479023"},{"product_id":"threadbear-design-snowy-friends-activity-book","title":"Snowy Friends Activity Book","description":"\u003cp\u003eHow many snowy friends can you see? This arctic-themed fabric activity book folds out into a tactile polar scene with ten different textures to explore.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included \u0026amp; Key Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft fabric polar activity book with 10 textured fabrics\u003c\/li\u003e\n\u003cli\u003eFolds out from a concertina into a polar scene\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003cli\u003eDimensions: 16.5 x 15 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCloth books are perfect for tiny hands, building early \u003ca href=\"\/collections\/sensory\"\u003esensory\u003c\/a\u003e awareness, colour recognition and a first love of stories and \u003ca href=\"\/collections\/social-language-skills\"\u003elanguage\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eLovingly made by ThreadBear from soft, high-quality fabrics, designed to be treasured.\u003c\/p\u003e\n\u003cp\u003eFree standard delivery on orders over £40. 30-day returns. Gift-ready packaging.\u003c\/p\u003e\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/baby-toddler\"\u003ebaby and toddler toys\u003c\/a\u003e.\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333795995981,"sku":"TB4082","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/snowyfriendsbox_b568f5ec-aaca-46f7-8739-4d3a99b2568a.jpg?v=1770677051"},{"product_id":"threadbear-design-the-woodland-hush-rag-book","title":"The Woodland Hush Rag Book","description":"\u003cp\u003eTiptoe through a hushed and gentle woodland! This soft fabric book is perfect for quiet time, bringing stories to life for the littlest readers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included \u0026amp; Key Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft illustrated woodland cloth book\u003c\/li\u003e\n\u003cli\u003eScreen printed onto 100% cotton with a retro pinking-sheared edge\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCloth books are perfect for tiny hands, building early \u003ca href=\"\/collections\/sensory\"\u003esensory\u003c\/a\u003e awareness, colour recognition and a first love of stories and \u003ca href=\"\/collections\/social-language-skills\"\u003elanguage\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eLovingly made by ThreadBear from soft, high-quality fabrics, designed to be treasured.\u003c\/p\u003e\n\u003cp\u003eFree standard delivery on orders over £40. 30-day returns. Gift-ready packaging.\u003c\/p\u003e\n\u003cp\u003eBrowse our full range of rag books and \u003ca href=\"\/collections\/baby-toddler\"\u003ebaby and toddler toys\u003c\/a\u003e.\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333796618573,"sku":"TB4034","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/TB4034boxhr.jpg?v=1770677054"},{"product_id":"threadbear-design-baby-threads-taupe-bunny-rattle","title":"Baby Threads Taupe Bunny Rattle","description":"\u003cp\u003eDesigned and made by ThreadBear Design\u003c\/p\u003e\n\u003cp\u003eGift your baby a bunny toy and watch them discover the sound of a sweet soft rattle sound as they move.\u003c\/p\u003e\n\u003cp\u003eThis bunny is specially designed to be soft to the touch and comforting for newborn babies. This happy character is finished in the softest organic knitted yarn and comes complete with a pom scarf that brings a unique charm.\u003c\/p\u003e\n\u003cp\u003eSuitable from birth. \u003c\/p\u003e\n\u003cp\u003eProduct size: 22cm (H)\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333799305549,"sku":"TB4073","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/taupebunnyrattlelr.jpg?v=1770677066"},{"product_id":"threadbear-design-the-noisy-farmyard-rag-book","title":"The Noisy Farmyard Rag Book","description":"\u003cp\u003eMoo, baa and cluck through the farmyard! This soft fabric book is perfect for quiet time, bringing stories to life for the littlest readers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included \u0026amp; Key Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft illustrated farmyard cloth book\u003c\/li\u003e\n\u003cli\u003eScreen printed onto 100% cotton with a retro pinking-sheared edge\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCloth books are perfect for tiny hands, building early \u003ca href=\"\/collections\/sensory\"\u003esensory\u003c\/a\u003e awareness, colour recognition and a first love of stories and \u003ca href=\"\/collections\/social-language-skills\"\u003elanguage\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eLovingly made by ThreadBear from soft, high-quality fabrics, designed to be treasured.\u003c\/p\u003e\n\u003cp\u003eFree standard delivery on orders over £40. 30-day returns. Gift-ready packaging.\u003c\/p\u003e\n\u003cp\u003eBrowse our full range of rag books and \u003ca href=\"\/collections\/baby-toddler\"\u003ebaby and toddler toys\u003c\/a\u003e.\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333799960909,"sku":"TB4033","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/TB4033farmboxhr.jpg?v=1770677067"},{"product_id":"threadbear-design-baby-threads-cream-bunny-rattle","title":"Baby Threads Cream Bunny Rattle","description":"\u003cp\u003e\u003cstrong\u003eBaby Threads Cream Bunny Rattle\u003c\/strong\u003e by \u003cstrong\u003eThreadBear Design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eGift your baby a bunny toy and watch them discover the sound of a sweet soft rattle sound as they move.\u003cbr\u003e\u003cbr\u003eThis bunny toy is specially designed to be soft to the touch and comforting for newborn babies. This happy character is finished in the softest organic knitted yarn and comes complete with a pom scarf that brings a unique charm.\u003cbr\u003e\u003cbr\u003eSuitable from birth. \u003cbr\u003e\u003cbr\u003eProduct size: 22cm (H)\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333801173325,"sku":"TB4074","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/creambunnyrattlelr.jpg?v=1770677068"},{"product_id":"threadbear-design-rolling-kitten-rattle","title":"Rolling Kitten Rattle","description":"\u003cp\u003eA Rolling Kitten Rattle toy by Mentari.\u003cbr\u003eThis wooden toy rattle comes with 2 wooden balls held inside a wooden rattle. Decorated with a kitten motif.\u003cbr\u003eAll pieces are made from rubber wood. All Coloured with a water-stain paint.\u003c\/p\u003e\n\u003cp\u003eProduct dimensions: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e7 x 7 x 9 cms\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSuitable from birth\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53333805433165,"sku":"MT7111","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/MT7111-rolling-kitten-rattle-1_ok.jpg?v=1770677078"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Grasp Ball - Suitable from birth","description":"\u003cp\u003eOne Liberty pattern, endless developmental play. Fairford Shadow in iconic black and white, scaled by our infant vision experts to captivate little eyes from birth.\u003c\/p\u003e\n\n\u003cp\u003eFrom early staring to batting, grasping, shaking and eventually throwing and chasing, this ball grows with your baby from day one through their whole first year and beyond. A gentle bell inside introduces cause and effect - 'when I move, something happens'.\u003c\/p\u003e\n\n\u003cp\u003eMade from organic cotton with a handy loop for pram, car seat or baby gym attachment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuitable from birth\u003c\/li\u003e\n  \u003cli\u003eHidden bell for cause and effect learning\u003c\/li\u003e\n  \u003cli\u003eOrganic cotton with attachment loop\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835776491853,"sku":"ELLB007","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5605293_f8d56eb6-4cd1-495b-b439-a62244aa119f.png?v=1779435944"},{"product_id":"etta-loves-animal-print-sensory-strip-reversible-birth-to-12-months","title":"ANIMAL PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Dalmatian on one side for birth to 4 months, Leopard on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs seen in \u003cem\u003eVOGUE\u003c\/em\u003e 'Newborn Essentials'.\u003c\/p\u003e\n\n\u003cp\u003eThe Lullaby Trust recommends a clear cot for baby's first year to reduce the risk of SIDS. Please do not use this product as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777016141,"sku":"ELAN005","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-4313459.jpg?v=1777979869"},{"product_id":"etta-loves-plant-print-sensory-strip-reversible-birth-to-12-months","title":"PLANT PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Fern on one side for birth to 4 months, Sycamore on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cp\u003eWinner Made for Mums Silver Award, 'Game Changer Parenting Product'.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlease note: The Lullaby Trust recommends a clear cot for baby's first year. Do not use as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777081677,"sku":"ELPL013","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5750644.jpg?v=1777979869"},{"product_id":"etta-loves-x-keith-haring-sensory-strip-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.  \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003ePlease do not use this product as a cot bumper.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835776917837,"sku":"ELHA007","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/etta-loves-x-keith-haring-sensory-strip-reversible-newborn-to-4-months-5-months-8442013.jpg?v=1777979869"},{"product_id":"etta-loves-colour-changing-bath-book-suitable-from-birth","title":"COLOUR CHANGING BATH BOOK - Suitable from birth","description":"\u003cp\u003eBring an extra dose of magic to bath time, or play time, with our new Colour Changing Bath Book, part of our collaboration with artist Camille Walala.\u003c\/p\u003e\n\u003cp\u003eWatch the colours magically appear when exposed to water. Wow your baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water.\u003c\/p\u003e\n\u003cp\u003eThis clever and stunning bath book supports tiny eyes with it's scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777179981,"sku":"ELCW007","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/colour-changing-bath-book-suitable-from-birth-1769727.png?v=1777979870"},{"product_id":"etta-loves-sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp\u003eThe toy that babies can actually see and won't want to stop looking at. The Grasp Ball features our Dalmatian pattern, precisely designed to capture focus and support developing vision from birth.\u003c\/p\u003e\n\u003cp\u003eAs your baby grows, it grows with them. From early visual fascination to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way.\u003c\/p\u003e\n\u003cp\u003eThe segmented shape is easy for tiny hands to hold, while a central bell introduces cause and effect - 'when I move, something happens'. Attach it to the pram, car seat or play gym and let the discovery begin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDalmatian pattern designed using the science of infant vision, from birth\u003c\/li\u003e\n\u003cli\u003eSegmented shape, easy for tiny hands to hold and explore\u003c\/li\u003e\n\u003cli\u003eGentle bell introduces cause and effect learning\u003c\/li\u003e\n\u003cli\u003eLoop attachment for pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003e13cm diameter, the perfect size for little hands\u003c\/li\u003e\n\u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.8 av rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGOLD winner of Project Baby Awards 2026 for '\u003ca href=\"https:\/\/www.project-baby.co.uk\/project-baby-awards-2026-2\/\" title=\"Project baby awards winners\"\u003eBest Newborn Toy\u003c\/a\u003e'\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"playing\" href=\"https:\/\/www.ettaloves.com\/collections\/playing\"\u003eDiscover our Play collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777245517,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/new_shopify_images_walala_plus.jpg?v=1784136353"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eAttach to the pram for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged.\u003c\/p\u003e\n\n\u003cp\u003eLightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty collection page\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777540429,"sku":"ELLB005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth-9870838.png?v=1777979878"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\n\u003cp\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. Each square is reversible - one side for birth to 4 months, one side for 5 months onwards - keeping babies engaged as their sight develops.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - graceful high-contrast florals for birth to 4 months\u003cbr\u003e\n\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e - flowing wildflowers in evolving colour for 5 months onwards\u003c\/p\u003e\n\n\u003cp\u003eSecure velcro attachments for prams, play gyms or car seats. Mirror, crinkle texture and gentle rattle for cause-and-effect discovery. Lightweight, padded, machine washable.\u003c\/p\u003e\n\n\u003cp\u003eLiberty beauty meets vision science. Pattern with purpose.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53835777671501,"sku":"ELLB008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/etta-loves-x-liberty-sensory-hanging-squares-4503111.jpg?v=1777979881"},{"product_id":"lovehugs-vibrating-sensory-chew-toy-autism-chew-toys-and-baby-teething-toys","title":"Vibrating Sensory Chew Toy - Autism Chew Toys \u0026 Baby Teething Toys","description":"\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cp class=\"a-spacing-base\"\u003eLoveHugs Vibrating Sensory Chew Toy has a unique USB chargeable vibration functionality.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eThe dual purpose vibrating stimulation of our chew toy means that they are equally effective as a sensory chew toys for autism and special needs children - providing calming sensory stimulation, and also as soothing teething toys for \u003cspan data-sheets-root=\"1\"\u003eteething toys for infants, babies and toddlers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cp class=\"a-spacing-base\"\u003eAs a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003esensory chew toy for autism and special needs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- It provides soothing vibrations for calming oral sensory stimulation. It offers your child\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003emuch more interaction and enjoyment than a standard chew toy\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eOther additional benefits include -\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eStimulating the mouth, gums \u0026amp; jaw to aid speech therapy goals\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eOral stimulation to help feeding\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eImproving bite \u0026amp; chew strength to support jaw conditioning \u0026amp; jaw mobility\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eHelping normalise oral sensitivities\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eAs a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eTeething Toy For Babies \u0026amp; Toddlers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Our product gently vibrates to soothe gums. The products vibrations assist in increasing circulation to the gums, which helps reduce swelling during teething, providing soothing comfort to your child.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module basic-module-13-text aplus-standard\"\u003e\n\u003cdiv class=\"a-section a-spacing-none aplus-module aplus-module-13\"\u003e\n\u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-text-section\"\u003e\n\u003cp class=\"description\"\u003eOur product features fast USB Charging, so unlike other products you need not have to worry about the batteries coming loose or having to change them. It also has 3 vibration settings to suit your childs preferences.\u003c\/p\u003e\n\u003cp class=\"description\"\u003eIt is made with food grade silicone and is fully safety tested for your peace on mind. It's tough, durable and contains no phthalates, BPA, or latex. It's also easy to clean and water resistant.\u003c\/p\u003e\n\u003cp class=\"description\"\u003e\u003ciframe title=\"TikTok video player\" src=\"https:\/\/www.tiktok.com\/embed\/7484930731106471190\" height=\"600\" width=\"325\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"LoveHugs","offers":[{"title":"Default Title","offer_id":54244547592525,"sku":"CHEW1","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/mainimage3.jpg?v=1783516056"},{"product_id":"threadbear-design-rainbow-peacock-colours","title":"Rainbow Peacock Colours","description":"\u003cp\u003eSee the world in rainbow colours! This beautiful painted peacock has five coloured tail feathers to overlay and discover how colours mix to make new ones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included \u0026amp; Key Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWooden peacock with 5 coloured acrylic tail feathers\u003c\/li\u003e\n\u003cli\u003eOverlay the windows to mix colours\u003c\/li\u003e\n\u003cli\u003eAge: 18 months+\u003c\/li\u003e\n\u003cli\u003eDimensions: 19.5 x 4.5 x 10.2 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExploring colour mixing builds early \u003ca href=\"\/collections\/sensory\"\u003esensory\u003c\/a\u003e discovery and curiosity, a magical first introduction to how colours work.\u003c\/p\u003e\n\u003cp\u003eHandcrafted from SVLK-certified reclaimed rubberwood and finished with non-toxic, water-based paints. Plastic-free, recyclable packaging.\u003c\/p\u003e\n\u003cp\u003eFree standard delivery on orders over £40. 30-day returns. Gift-ready packaging.\u003c\/p\u003e\n\u003cp\u003eBrowse more \u003ca href=\"\/collections\/sensory\"\u003esensory toys\u003c\/a\u003e.\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":54480563732813,"sku":"TL8338","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/peacock.jpg?v=1786216972"},{"product_id":"chico-rainbow-hammock-childrens","title":"Chico Rainbow Hammock - Childrens","description":"\u003cp\u003e\u003cstrong\u003eRecommended For:\u003c\/strong\u003e Those with young children up to 8 years old.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause: \u003c\/strong\u003eThis is a very light hammock which is easy to carry and included a bag. It is weatherproof so you can take it outdoors or hang it in their room.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMost customers decide to use a couple of \u003ca href=\"https:\/\/www.amazonas-online.co.uk\/products\/easy-plus-hammock-fixing\"\u003eEasy Plus\u003c\/a\u003e wall fixings to hang their chico hammock.  Easy plus can easily be fitted to masonry or wood and will hold 200kg per fixing.  \u003c\/p\u003e\n\u003cp\u003eMake sure to supervise your child at all times, and that they know how to safely get in and out of the hammock. \u003c\/p\u003e\n\u003chr\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLying Surface:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e220 x 120 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.2232%;\"\u003e\u003cstrong\u003eFull Length:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.7768%;\"\u003e220 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLoad Capacity:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e80 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1.0 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEllTex (Weatherproof - water \u0026amp; UV)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSuitable for Age:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2 - 8 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eExtras:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eIncludes bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eHow to wash:\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003eHand wash only. No dryer.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e","brand":"Amazonas","offers":[{"title":"Default Title","offer_id":54611117441357,"sku":"AZ-1012110","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/6961\/6973\/files\/ChicoRainbow.jpg?v=1788028658"}],"url":"https:\/\/thefoalyard.co.uk\/collections\/activity-toys.oembed","provider":"The Foalyard","version":"1.0","type":"link"}