Privacy policy

Privacy notice

Last updated: 27 October 2026

This notice explains how The Foalyard Ltd ("we", "us") collects and uses your personal information when you visit thefoalyard.co.uk, buy from us, sign up to our newsletter or contact us. We are the controller of your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

The Foalyard Ltd, a company registered in England and Wales (company number 15767148). Registered office: The Foalyard, Wilden Top Road, Stourport-on-Severn, Worcestershire DY13 9JF. This is not a shop, showroom or warehouse; visits are by appointment only. Privacy questions: privacy@thefoalyard.co.uk.

What we collect

  • Contact and order details: name, billing and delivery addresses, email, phone number, items ordered, order history, and any notes or gift messages.
  • Payment information: processed securely by our payment providers. We don't see or store your full card details.
  • Account details, if you create an account.
  • Customer service records: emails, calls and messages with us.
  • Marketing preferences: whether you've signed up to our newsletter, and how you interact with our emails.
  • Website and device data: IP address, browser and device type, pages viewed, items added to your basket, and how you arrived at our site, collected through cookies and similar technologies.

How and why we use it (and our lawful basis)

  • To take, process and deliver your order, handle returns and refunds, and keep you updated: to perform our contract with you.
  • To answer your enquiries and provide customer service: contract or our legitimate interests.
  • To send our newsletter and offers by email: your consent. You can unsubscribe at any time using the link in every email. If you've bought from us, we may also email you about similar products: legitimate interests, as allowed by the Privacy and Electronic Communications Regulations. You can opt out at any time.
  • To show you relevant adverts on other websites and social media, and measure their performance: your consent through our cookie banner.
  • To run, secure and improve our website, and to prevent fraud: legitimate interests.
  • To keep accounting and tax records and meet other legal duties: legal obligation.

Who we share it with

We share only what is needed, with:

  • our brand partners and delivery companies who despatch your order directly to you (your name, delivery address, phone or email, and the items ordered);
  • Shopify, which hosts our store and processes payments, and other payment providers you choose;
  • our email and marketing service providers, analytics providers and, with your consent, advertising platforms;
  • our professional advisers, and authorities where the law requires it;
  • a buyer or successor if our business is sold or restructured.

We do not sell your personal information.

Cookies

We use essential cookies to make our website work, such as your basket and checkout. With your consent, we also use analytics and advertising cookies. You can accept or reject non-essential cookies in our cookie banner, and you can change your choice at any time. For more about the cookies Shopify uses, see Shopify's cookie policy.

International transfers

Some of our providers, including Shopify, process data outside the UK, for example in Canada, the USA or Ireland. Where this happens, we rely on UK adequacy regulations (including the UK–US data bridge where applicable) or on approved safeguards such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

  • Order and accounting records: 6 years after the end of the financial year in which they were made, as required by tax law.
  • Customer service records: up to 2 years after the matter is closed.
  • Newsletter data: until you unsubscribe, after which we keep a record of the unsubscribe so we don't email you again.
  • Account data: until you ask us to close your account.

Your rights

You have the right to:

  • access your personal information;
  • have it corrected or erased;
  • restrict or object to our use of it, including for direct marketing at any time;
  • have it transferred to you or another organisation (data portability);
  • withdraw consent at any time.

To use any of these rights, email privacy@thefoalyard.co.uk. We'll respond within one month. We may need to confirm your identity first.

Children

Our website is not intended for children under 13, and we don't knowingly collect their information.

Complaints

If you're unhappy with how we've handled your information, please contact us first at privacy@thefoalyard.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk, 0303 123 1113.

Changes

We may update this notice from time to time. The latest version will always be on this page, with the date it was last updated.