Collection: Pro White

Discover Pro White, a UK teeth whitening and oral care brand created to deliver a brighter smile without compromising comfort or enamel health. Combining peroxide-free PAP-X™ whitening technology with ingredients including nano-hydroxyapatite (nHAp) and hyaluronic acid, the range is designed to help lift stains, support enamel and care for sensitive teeth and gums — all without the harshness associated with traditional peroxide whitening.

From teeth whitening strips, powders and pens to enamel care serums, shade enhancers and sonic toothbrushes, Pro White makes it easy to build a complete at-home whitening routine. Vegan Society certified and trusted by customers across the UK and Ireland, Pro White brings together effective stain removal, everyday oral care and sensitivity-conscious formulas for a healthier-looking, more confident smile.