Style It Styling Gel

Define your curls, skip the crunch.

10+ Uses | Step 3: Style | 200ml

A firm favourite for soft waves and curls, offering definition without the crunch! This thick, glycerin-free formula delivers long-lasting frizz control, keeping your curls and waves soft, frizz-free, and full of movement, with a fresh citrus and jasmine fragrance for a mini spa-like moment.

Benefits

Definition without the crunch — a glycerin-free gel that holds without stiffening.

• Flexible hold, zero crunch — creates a soft, bendable cast that holds shape without going hard or brittle.
• Defines without stiffness — enhances your natural curl pattern while locking in moisture.
• Vegan formula — works on wet hair for styling, or as a next-day refresh.

Best for soft hold and lasting definition

Why It Works

• Creates a lightweight cast around waves + curls, helping them hold their shape and definition for longer.
• Helps hair retain moisture for a softer, more flexible finish without sacrificing hold.
• Work together to create a smooth, easy-to-spread gel that distributes evenly through waves + curls without clumps or heaviness.

Full Ingredients List

Aqua (Water), VP/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)

How to Use

Apply to detangled, fully soaked hair. Work it through evenly with your fingers.

Shipping + Delivery: Free UK delivery over £50 (2–3 business days) • Worldwide delivery calculated at checkout.